Bachelor’s Degree in Digital and Event Communication with AI Impact
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor’s Degree in Digital and Event Communication with AI Impact (CDE) at ESUV is a qualification registered with the RNCP at Level 6, designed to train professionals capable of managing a comprehensive communication strategy while integrating cutting-edge technological tools and addressing ethical considerations.
This programme is perfectly aligned with the needs of Managers in healthcare organisations, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor CDE enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s Degree in Digital and Event Communication with AI Impact at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor’s Degree in Digital and Event Communication with AI Impact at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn how to manage communities, select the appropriate channels (Instagram, TikTok, LinkedIn), and create effective editorial calendars.
Understand the mechanisms of organic and paid search to increase brand visibility.
Develop the ability to interpret KPIs in order to adjust campaigns in real time.
Learn how to manage budgets, schedules, and external service providers.
Gain the skills to organise events that combine in-person and virtual formats.
Use AI to produce texts, images, and videos efficiently.
Understand the impact of AI on communication professions and learn to use it transparently and responsibly.
Use AI to verify information rather than manipulate it.
Ensure that digital communication is accessible to all.
Implement automated workflows to improve operational efficiency.
Create original concepts that leave a lasting impression and enhance brand image.
Reduce the carbon footprint of events.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Social Media Manager
Content Manager
360° Communication Officer
Event Project Manager
Digital Event Planner
Event Promotion Manager
Innovation Project Manager
Digital Transformation Consultant
Freelance Professional
Programme
YEAR 1 AND YEAR 2
The CDE programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes
Project Management
Introduction to Marketing and Communication
Corporate Commercial Strategies
Leadership and Team Management
Internship (Optional)
YEAR 3
The CDE programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Client Needs Investigation and Reformulation
Event Design and Production
Content Marketing and Social Media Management
Digital Communication Strategies and Introduction to Ads
Semester 2:
Labour Law and Ethical Constraints
Generative AI for Creative Production
Persona Development and Experience Mapping
Strategic Marketing and Product Placement
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
