Bachelor’s Degree in Business Management
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor’s Degree in Business Management (GC) at ESUV is a qualification registered with the RNCP at Level 6, designed to transform students into sales and operational management professionals capable of executing a strategy from start to finish.
This programme is perfectly aligned with the needs of Managers responsible for steering commercial strategy, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor GC enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor’s Degree in Business Management at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor’s Degree in Business Management (GC) at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn how to conduct sales meetings in B2B (Business to Business) and B2C (Business to Consumer) contexts.
Develop the ability to implement CRM (Customer Relationship Management) tools to maintain long-term client relationships.
Master modern techniques (social selling, cold calling, marketing automation) to acquire new accounts.
Interpret key performance indicators (KPIs) such as average basket value, conversion rate, and gross margin.
Prepare sales forecasts and ensure the profitability of actions undertaken.
Report on activities to management in a concise and visual manner.
Analyse competitors and market trends to identify growth opportunities.
Translate the company strategy into concrete objectives and field actions.
Participate in promoting the offering (events, digital marketing, sales materials).
Understand how to onboard and develop the skills of team members.
Learn how to motivate a sales force and set individual and collective objectives.
Acquire the legal fundamentals necessary to manage sales contracts and oversee team operations.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Account Manager
Sales Executive
Business Developer
Technical Sales Representative
Key Account Manager (KAM)
Sales Officer
Retail Manager
Sales Representative
Project Officer
Business Development Consultant
Programme
YEAR 1 AND YEAR 2
The GC programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Corporate Commercial Strategies
Basic Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Internship (Optional)
YEAR 3
The GC programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Logistics & Supply Chain
Negotiation Techniques and Customer Experience
Stock and Inventory Management
Management and International Trade
Semester 2:
Commercial Law
Marketing Strategy & Webmarketing
Management of Commercial Operations
KPIs and Performance Analysis
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
