Master’s Degree in Digital, Event and AI-Driven Communication (CDE
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s degree in Digital, Event Communication and AI Impact Management (CDE) at ESUV is a qualification registered with the RNCP at Level 7, designed to train senior professionals over a two-year period who are capable of managing hybrid strategies that combine the human dimension of events, the effectiveness of digital tools, and the technological power of Artificial Intelligence.
This programme is perfectly aligned with the needs of communication and event management professionals who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV CDE Master’s programme enables students to become highly operational from their very first professional experience. Courses, conferences, masterclasses, and business games are delivered by industry professionals who are experts in their respective fields.
Access to our network of premium partner companies is provided to support your work-study placement.
Prerequisites
REQUIRED ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Digital, Event Communication and AI Impact Management (CDE) at ESUV is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification. Admission to the second year of the Master’s programme is available to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on application review and, where applicable, an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s degree in Digital, Event Communication and AI Impact Management (CDE) at ESUV is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Learn how to define a brand positioning and ensure its consistent implementation across all communication channels
- Master analytical tools (KPIs) to measure the return on investment (ROI) of campaigns
- Be able to anticipate and manage digital crises
- Master the production chain, from logistics to budgeting
- Integrate virtual reality (VR), augmented reality (AR), and interactive streaming
- Incorporate Corporate Social Responsibility (CSR) challenges into event organisation
- Use tools such as ChatGPT, Midjourney, and Adobe Firefly for large-scale content creation (text, images, videos)
- Use AI to personalise the customer journey and automate repetitive tasks
- Understand the legal (copyright) and ethical issues related to the use of algorithms
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
- AI Content Analyst
- Product Manager
- Digital Art Director
- 360° Communications Manager
- Social Media Manager
- Digital Event Project Manager
- Digital Transformation / AI Consultant
- Brand Content Manager
- Event Project Manager (Digital or Hybrid)
- Customer Experience Manager (UX Planner)
- Data-Driven Communications Manager
Programme
YEAR 1
The CDE programme in Year 1, which aims to develop managerial skills, is structured as follows:
Semester 1:
- Corporate Strategy
- Human Resource Management and Organisational Behaviour
- Project and Innovation Management
- Managerial Geopolitics
- Corporate Finance and Cash Flow Management
- English
- Business Challenges in a Globalised Economy
- Business Law
Semester 2:
- Business Model & Business Plan
- Innovation Marketing
- Management of Collaborative Tools
- Globalisation and International Economics
- Introduction to Marketing and Communication
- Corporate Sales Strategies
- Competitive Intelligence and Strategic Monitoring
- Persona and Experience Mapping
- Business Game
- Internship (Optional)
YEAR 2
The CDE programme in the specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISED MODULES
Semester 1:
- Agile Project Methodology
- Data Marketing and Data Analysis
- Generative AI for Content Creation
- Digital Communication Strategies and Introduction to Digital Advertising
Semester 2:
- Employment Law
- Client Needs Analysis and Reformulation
- Leadership and Team Management
- Strategic Marketing and Product Placement
- Business Game
- Internship (Mandatory)
- Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
- Block 1: Create and develop a digital entrepreneurship project using AI
- Block 2: Design a digital project following a UX Design approach adapted to AI
- Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
- Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
- Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
