Master’s Degree in Digital Marketing and Communication (MCD)
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s degree in Digital Marketing and Communication (MCD) at ESUV is a qualification registered with the RNCP at Level 7, designed to train professionals over a two-year period who are capable of designing, implementing, and managing online growth and visibility strategies for all types of organisations.
This programme is perfectly aligned with the needs of managers involved in digital strategy management, who are seeking creative, passionate, curious, and motivated professionals.
The ESUV MCD Master’s programme enables students to become highly operational from their very first professional experience. Courses, conferences, masterclasses, and business games are delivered by industry professionals who are experts in their respective fields.
Access to our network of premium partner companies is provided to support your work-study placement.
Prerequisites
REQUIRED ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Digital Marketing and Communication (MCD) at ESUV is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification. Admission to the second year of the Master’s programme is available to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on application review and, where applicable, an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s degree in Digital Marketing and Communication (MCD) at ESUV is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Define a multi-channel marketing and communication strategy aligned with the company’s overall objectives
- Master customer acquisition channels, including paid traffic levers (SEA – Search Engine Advertising, notably Google Ads) and organic traffic (SEO – Search Engine Optimisation)
- Develop the ability to design, produce, and optimise content (articles, videos, infographics) adapted to each platform in order to engage audiences
- Acquire proficiency in analytics tools (Google Analytics, dashboards) to collect and interpret data (KPIs) and make performance-driven decisions based on real campaign results
- Master Customer Relationship Management (CRM) technologies and platforms, as well as marketing automation challenges
- Design an overall digital strategy and manage user and customer experience (UX/CX)
- Define the communication mix and manage online brand building (branding)
- Understand legal and ethical issues and foster innovation
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
- Project Manager in Communication Agencies
- Project Manager in Media Agencies or Advertising Sales Houses
- Communications Manager (Internal and External) in Client Companies
- Product Manager
- Digital Marketing Manager
- Project Officer
- Customer Success Manager
- Entrepreneur in Digital Marketing and Communication
Programme
YEAR 1
The MCD programme in Year 1, which aims to develop managerial skills, is structured as follows:
Semester 1:
- Corporate Strategy
- Human Resource Management and Organisational Behaviour
- Project and Innovation Management
- Managerial Geopolitics
- Corporate Finance and Cash Flow Management
- English
- Business Challenges in a Globalised Economy
- Business Law
Semester 2:
- Innovation & Business Model
- Management of Collaborative Tools
- Globalisation and International Economics
- Environmental Management and Eco-responsible Strategies
- Introduction to Marketing and Communication
- Corporate Sales Strategies
- Competitive Intelligence and Strategic Monitoring
- Influence and Lobbying Strategies
- Business Game
- Internship (Optional)
YEAR 2
The MCD programme in the specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISED MODULES
Semester 1:
- E-commerce and Customer Relationship Management
- Digital Communication Strategies and Introduction to Digital Advertising
- Data Marketing and Data Analysis
- Online Advertising and Social Media
Semester 2:
- Employment Law
- Client Needs Analysis and Reformulation
- Commercial Operations Management
- Strategic Marketing and Product Placement
- Business Game
- Internship (Mandatory)
- Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
- Block 1: Create and develop a digital entrepreneurship project using AI
- Block 2: Design a digital project following a UX Design approach adapted to AI
- Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
- Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
- Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
