Master’s Degree in Strategic Management and Business Intelligence (SIE)
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s degree in Strategic Management and Competitive Intelligence (SIE) at ESUV is a qualification registered with the RNCP at Level 7, designed to train managers over a two-year period who are capable of transforming information into a strategic asset in order to anticipate market changes, influence their environment, and gain market share.
This programme is perfectly aligned with the needs of managers involved in commercial operations management, who are seeking creative, passionate, curious, and motivated professionals.
The ESUV SIE Master’s programme enables students to become highly operational from their very first professional experience. Courses, conferences, masterclasses, and business games are delivered by industry professionals who are experts in their respective fields.
Access to our network of premium partner companies is provided to support your work-study placement.
Prerequisites
REQUIRED ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Strategic Management and Competitive Intelligence (SIE) at ESUV is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification. Admission to the second year of the Master’s programme is available to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on application review and, where applicable, an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s degree in Strategic Management and Competitive Intelligence (SIE) at ESUV is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Master automated monitoring tools and advanced search techniques
- Transform large volumes of raw data into strategic synthesis reports to support managerial decision-making
- Identify disruptive technological innovations before they reach the market
- Learn how to promote an organisation’s interests to public decision-makers and opinion leaders
- Understand geopolitical power relations and navigate national and international networks of influence
- Manage brand image online and respond to information-based attacks
- Implement protocols to prevent data leaks, industrial espionage, and intellectual property theft
- Understand digital risks in order to raise team awareness and secure the exchange of sensitive information
- Learn how to assess the reliability of future partners or suppliers prior to mergers, acquisitions, or strategic alliances
- Reduce uncertainty when entering new markets or launching new products
- Conduct in-depth analysis of competitors’ strengths and weaknesses in order to build a sustainable competitive advantage
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
- Economic Intelligence Consultant
- Strategy and Business Development Manager
- Risk and Compliance Analyst
- Public Affairs and Lobbying Officer
- Information Security Manager (CISO/Head of Information Systems Security)
- Organisation and Management Consultant
- Project Officer
Programme
YEAR 1
The SIE programme in Year 1, which aims to develop managerial skills, is structured as follows:
Semester 1:
- Corporate Strategy
- Human Resource Management and Organisational Behaviour
- Project and Innovation Management
- Managerial Geopolitics
- Corporate Finance and Cash Flow Management
- English
- Business Challenges in a Globalised Economy
- Business Law
Semester 2:
- Innovation & Business Model
- Management of Collaborative Tools
- Globalisation and International Economics
- Environmental Management and Eco-responsible Strategies
- International Management
- Data Marketing and Data Analysis
- Competitive Intelligence and Strategic Monitoring
- Influence and Lobbying Strategies
- Commercial Operations Management
- Business Game
- Internship (Optional)
YEAR 2
The SIE programme in the specialisation year is organised into two (2) blocks:
BLOCK 1: SPECIALISED MODULES
Semester 1:
- Benchmarking and Game Theory
- International Economics
- International Management and Trade
- Change and Performance Management
Semester 2:
- Digital Law and GDPR
- Project and Innovation Management
- Internationalisation of Businesses
- Leadership and Team Management
- Business Game
- Internship (Mandatory)
- Dissertation Writing
BLOCK 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
- Block 1: Create and develop a digital entrepreneurship project using AI
- Block 2: Design a digital project following a UX Design approach adapted to AI
- Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
- Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
- Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
