Master’s Degree in Brand Creation and Product Identity
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s in Brand Creation and Product Identity (MIP) at ESUV is a qualification registered with the RNCP at Level 7, delivered over two years at the intersection of design, marketing, and management. It trains senior executives and strategic managers capable of transforming an abstract concept into a strong, coherent, and desirable brand.
This programme is perfectly aligned with the needs of Managers responsible for brand or product management, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Master’s MIP enables students to become highly operational from their first professional experience. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s in Brand Creation and Product Identity at ESUV is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s in Brand Creation and Product Identity (MIP) at ESUV is a state-recognised Level 7 qualification designed to achieve the following objectives:
Learn how to shape the unique “position” a brand should occupy in consumers’ minds relative to competitors.
Define the brand’s mission, vision, values, and promise.
Learn to craft a compelling story that creates an emotional connection with the audience.
Prepare a graphic charter, including logo design, typography choices, and colour palettes.
Design packaging not only as protection but also as a communication and usability tool.
Propose sensory product designs, including sound, scent, or tactile elements.
Learn to use user-centred innovation methods to solve complex problems.
Ensure that product features reflect the brand’s promises (for example, an “eco-friendly” brand must have a durable and recyclable product).
Know how to brief and supervise creative professionals (graphic designers, photographers, copywriters).
Anticipate market trends and societal behaviour changes to keep the brand relevant.
Understand the fundamentals of intellectual property to protect creative work.
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Research & Development (R&D) Manager
Brand Designer
Art Director
Brand Strategy Consultant
Brand Identity Manager
Innovation Product Manager
Packaging Designer
UX/UI Designer
Digital Creative Manager
Independent Visual Identity Consultant
Programme
YEAR 1
The MIP programme in Year 1, designed to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Cash Flow Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Business Model & Business Plan
Innovation Marketing
Management of Collaborative Tools
Globalisation and International Economics
Introduction to Marketing and Communication
Corporate Commercial Strategies
Brand Strategy
Persona Development and Experience Mapping
Business Game
Internship (Optional)
YEAR 2
The MIP programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Project and Innovation Management
Storytelling and Brand Narrative
Generative AI for Creative Production
Digital Communication Strategies and Introduction to Ads
Semester 2:
Intellectual Property Law
Client Needs Investigation and Reformulation
Eco-design
Strategic Marketing and Product Placement
Business Game
Internship (Mandatory)
Professional Thesis Writing
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project following a UX Design approach while adapting to AI
Block 3: Lead a digital project using agile methodology, developing its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
