Bachelor’s Degree in Brand Management and Branding
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Brand Management and Branding (GM) at ESUV is a qualification registered with the RNCP at Level 6, designed to train hybrid professionals capable of learning how to build, manage, and protect the identity of a company or product in a competitive environment.
This programme is perfectly aligned with the needs of Managers responsible for brand management, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor GM enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in Brand Management and Branding at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor in Brand Management and Branding (GM) at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Define the brand’s mission, vision, values, and promise.
Learn how to differentiate a brand from its competitors to secure a unique position in the consumer’s mind.
Create a coherent and emotional narrative around the brand.
Oversee the creation of graphic guidelines, packaging, and communication materials.
Align price, product, and distribution with the desired brand image.
Ensure that every touchpoint (store, website, after-sales service) reflects the brand image.
Learn to manage the brand’s voice across different platforms.
Know how to protect the brand’s reputation in the event of a “bad buzz”.
Identify and collaborate with relevant brand ambassadors.
Analyse brand awareness rates (spontaneous and aided).
Interpret consumer trends and purchasing behaviours.
Monitor market movements to adjust strategy in real time.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Junior Brand Manager
Strategic Planner
Brand Identity Consultant
Content Manager / Brand Content Specialist
Social Media & Influence Manager
Copywriter
Design & Packaging Project Manager
Brand Experience Manager
Brand Equity Analyst
Product Manager
Programme
YEAR 1 AND YEAR 2
The GM programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Flow Management
Visual Identity and Graphic Charter
Brand Platform and DNA
Storytelling and Brand Narrative
Fundamentals of Fashion Marketing
Internship (Optional)
YEAR 3
The GM programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Packaging and Product Design
Brand Architecture
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
