Bachelor’s Degree in E-Commerce
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in e-Commerce at ESUV is a qualification registered with the RNCP at Level 6, designed to transform students into professionals capable of managing the entire operation of an online store, from sales to the full mastery of the digital ecosystem surrounding the transaction.
This programme is perfectly aligned with the needs of Managers responsible for managing retail businesses, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor in e-Commerce enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in e-Commerce at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor in e-Commerce at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn how to use solutions such as Shopify, PrestaShop, or WooCommerce.
Optimise the purchasing journey so that customers can easily find what they are looking for and complete their order.
Understand inventory management, delivery methods, and after-sales service (SAV).
Position the website at the top of Google search results.
Manage Google Ads or Social Ads campaigns (Facebook, Instagram, TikTok).
Use social media as direct sales channels.
Interpret key performance indicators such as conversion rate, average basket value, and customer acquisition cost.
Use analytics tools (such as Google Analytics) to adjust the strategy in real time.
Master GDPR regulations, general terms and conditions of sale (CGV), and consumer law.
Calculate the profitability of a product and manage a marketing budget.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
E-store Manager
E-commerce Business Developer
Customer Success Manager
Acquisition Officer
SEO Consultant
CRM / Loyalty Manager
Marketplace Manager
Product Owner
Catalogue Manager
Web Project Assistant
E-commerce Logistics Coordinator
Chief Digital Officer (CDO)
Programme
YEAR 1 AND YEAR 2
The e-Commerce programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Customer Relationship Management (CRM)
International Business Development
Intercultural Business Relations
Leadership and Team Management
Internship (Optional)
YEAR 3
The e-Commerce programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce Project Management
UX Design & Web Ergonomics
Social Media & Community Management
Data Analysis
Semester 2:
Digital Law
Intellectual Property and GDPR
Logistics & Supply Chain
Marketing Strategy & Webmarketing
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
