Master’s Degree in Business Engineering
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s degree in Business Engineering (IA) at ESUV is a qualification registered with the RNCP at Level 7, designed to train professionals over a two-year period who are capable of managing the entire sales cycle of complex solutions (high value-added B2B products or services, often technological or industrial).
This programme is perfectly aligned with the needs of managers focused on sales performance, who are seeking creative, passionate, curious, and motivated professionals.
The ESUV IA Master’s programme enables students to become highly operational from their very first professional experience. Courses, conferences, masterclasses, and business games are delivered by industry professionals who are experts in their respective fields.
Access to our network of premium partner companies is provided to support your work-study placement.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Business Engineering (IA) at ESUV is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s degree in Business Engineering (IA) at ESUV is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Design tailor-made technical and commercial proposals, integrating technical constraints, budgetary requirements, and client objectives
- Define and deploy a market penetration or portfolio development strategy aligned with the company’s overall objectives
- Manage the entire sales process, from prospecting to closing, in a B2B environment involving multiple stakeholders and decision-makers
- Develop advanced negotiation skills to defend the value of the offer before senior management and strategic procurement teams
- Coordinate internal resources to ensure the feasibility and delivery of the sold project
- Act as a key interface between the client and R&D/Production teams, ensuring the proposed solution is technically feasible
- Use Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools for sales and reporting purposes
- Conduct rigorous competitive and technological monitoring to identify new growth and innovation opportunities
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
- Business Engineer
- Sales Engineer
- Business Developer
- Business Manager (Account Manager)
- Technical Sales Engineer
- Key Account Manager (KAM)
- Sales Manager
- Sales Director
- Project Officer
- Business Development Consultant
Programme
YEAR 1
The IA programme in Year 1, which aims to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Flow Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-responsible Strategies
Corporate Sales Strategies
Basic Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
YEAR 2
The IA programme in the specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISED MODULES
Semester 1:
Negotiation Techniques and Customer Experience
Intercultural and Inclusive Management
International Economics
International Management and Trade
Semester 2:
Employment Law
Client Needs Analysis and Reformulation
Commercial Operations Management
Leadership and Team Management
Business Game
Internship (Mandatory)
Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Create and develop a digital entrepreneurship project using AI
Block 2: Design a digital project following a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
