Master’s Degree in Digital Product Management (MPD)
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Master’s degree in Digital Product Management (MPD) at ESUV is a qualification registered with the RNCP at Level 7, designed to train hybrid professionals and product strategy experts over a two-year period, capable of leading innovation and digital transformation within organisations.
This programme is perfectly aligned with the needs of marketing strategy managers, who are seeking creative, passionate, curious, and motivated professionals.
The ESUV MPD Master’s programme enables students to become highly operational from their very first professional experience. Courses, conferences, masterclasses, and business games are delivered by industry professionals who are experts in their respective fields.
Access to our network of premium partner companies is provided to support your work-study placement.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s degree in Digital Product Management (MPD) is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Master’s degree in Digital Product Management (MPD) at ESUV is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Master the methods required to develop a clear vision, define a long-term product strategy, and ensure alignment with the company’s overall business objectives
- Be able to analyse trends, competition, and unmet user needs in order to identify value-creation opportunities and new digital products
- Acquire the fundamentals of Design Thinking and interface design to ensure that the product is user-centred and effective
- Develop communication and leadership skills to coordinate and bring together multidisciplinary teams
- Master A/B testing and experimentation techniques to test new hypotheses and continuously optimise the product
- Be able to support a product throughout its entire lifecycle, from initial idea to evolution or market withdrawal
- Develop the ability to assess the impact and feasibility of features, and to make difficult prioritisation decisions in order to optimise return on investment
Further Studies
This Master’s degree is professionally oriented and therefore leads directly to employment.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
- Digital Product Manager
- Product Manager
- Product Owner
- Digital Transformation Consultant
- Innovation Consultant
- Acquisition Manager
- Product Data Analyst
- Lead Product Manager
- UX Manager
- Chief Product Officer
Programme
YEAR 1
The MPD programme in Year 1, which aims to develop managerial skills, is structured as follows:
Semester 1:
Corporate Strategy
Human Resource Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Flow Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-responsible Strategies
International Management
Introduction to Marketing and Communication
Corporate Sales Strategies
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
YEAR 2
The MPD programme in the specialisation year is organised around two (2) main areas:
AREA 1: SPECIALISED MODULES
Semester 1:
E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Digital Advertising
Data Marketing and Data Analysis
Online Advertising and Social Media
Semester 2:
Employment Law
Client Needs Analysis and Reformulation
Design and Launch of Digital Products
Strategic Marketing and Product Placement
Business Game
Internship (Mandatory)
Dissertation Writing
AREA 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Create and develop a digital entrepreneurship project using AI
Block 2: Design a digital project following a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
Block 5: Conduct studies and write reports in competitive intelligence and corporate strategy
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
