Bachelor’s Degree in Marketing and Communication
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Marketing and Communication (MC) at ESUV is a qualification registered with the RNCP at Level 6, designed to transform students into operational professionals capable of managing strategic vision and digital communication.
This programme is perfectly aligned with the needs of Managers responsible for overseeing communication strategy, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor MC enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in Marketing and Communication at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor in Marketing and Communication (MC) at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Learn to analyse competitors, market trends, and consumer behaviour.
Develop the ability to position a product (Price, Product, Place, Promotion).
Use tools to identify a brand’s strengths and weaknesses.
Learn to orchestrate a campaign from start to finish (objectives, targets, budget).
Create and manage brand image and visual identity.
Gain the skills to organise events or manage media relations.
Master Community Management.
Understand organic and paid search engine optimisation.
Gain introductory knowledge of desktop publishing tools (such as the Adobe Suite or Canva) to produce visuals and videos.
Develop interpersonal skills to persuade clients or partners.
Learn to manage budgets and meet tight deadlines.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Assistant Project Manager in Communication Agencies
Assistant Project Manager in Media Agencies or Media Management
Communication Officer (External or Internal) at the Client Company
Product Manager
Digital Marketing Officer
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication
Programme
YEAR 1 AND YEAR 2
The MC programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Introduction to Marketing and Communication
Intercultural Business Relations
Visual Identity and Graphic Charter
Leadership and Team Management
Internship (Optional)
YEAR 3
The MC programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce Project Management
Digital Communication Strategies and Introduction to Ads
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Digital Law
UX Design and Customer Experience
Marketing Strategy & Webmarketing
Team Management
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
