Bachelor’s Degree in Sales and Negotiation
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Negotiation and Sales at ESUV is a qualification registered with the RNCP at Level 6, designed to train professionals capable of “selling” while also mastering the entire value chain of a business, from strategy to customer loyalty.
This programme is perfectly aligned with the needs of Managers in retail businesses, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in Negotiation and Sales at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor in Negotiation and Sales at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Identify high-potential prospects and utilise modern tools (Social Selling, CRM).
Master questioning techniques (methods such as SPIN Selling) to diagnose client needs.
Learn how to handle objections, protect margins, and close transactions effectively.
Understand the competitive environment and sector trends, including technological and digital developments.
Define measurable objectives and prioritise the most effective levers to achieve them.
Integrate different sales channels (physical, e-commerce, social media) into a coherent strategy.
Learn to read and complete dashboards to adjust actions in real time.
Introduce students to managing a sales team, including recruitment and motivation of staff.
Ensure long-term customer satisfaction to maximise Customer Lifetime Value.
Develop oral communication skills, empathy, resilience in the face of failure, and business ethics.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Field / Itinerant Sales Representative
Account Manager
Customer Success Manager (CSM)
Area Manager (Retail / GMS)
Sales Manager
Department Manager
Category Manager
Branch Manager
Senior Sales Advisor
Client Advisor
Technical Sales Representative
Business Developer
Programme
YEAR 1 AND YEAR 2
The Negotiation & Sales programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Flow Management
Sales Techniques & Closing
Introduction to Marketing and Communication
Prospecting Strategy
Corporate Commercial Strategies
Internship (Optional)
YEAR 3
The Negotiation & Sales programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Client Needs Investigation and Reformulation
Persuasive Argumentation & Customer Psychology
B2B and Key Account Sales
Commercial Pitch & Storytelling
Semester 2:
Intellectual Property Law
Complex Negotiation
Objection Handling & Closing
CRM and Customer Relationship Management
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
