Bachelor’s Degree in Retail Management
Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP38364, Date d’échéance de l’enregistrement : 31-12-2027 délivré par le ministère de l’Enseignement supérieur et de la recherche
Presentation
The Bachelor in Retail Management (REM) at ESUV is a qualification registered with the RNCP at Level 6, designed to train field managers capable of autonomously managing a store, commercial unit, or department.
This programme is perfectly aligned with the needs of Managers responsible for driving the commercial performance of retail units, who are seeking creative, passionate, curious, and motivated collaborators.
The ESUV Bachelor REM enables students to become highly operational from their first professional experience or to pursue further studies at Bac+4/5 level. The programme includes courses, conferences, masterclasses, and Business Games delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies to undertake their work-study programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in Retail Management at ESUV is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The Bachelor in Retail Management (REM) at ESUV is a state-recognised Level 6 qualification designed to achieve the following objectives:
Master the monitoring of sales revenue, gross margin, average basket value, and conversion rate.
Optimise orders to avoid stockouts while limiting overstocking, and manage relationships with suppliers.
Learn to prepare sales forecasts and implement corrective action plans in case of deviations.
Identify staffing needs and onboard new team members.
Conduct daily briefings, hold individual meetings, and develop the skills of sales staff.
Manage schedules, allocate tasks, and ensure compliance with labour legislation.
Learn merchandising techniques to organise products in a way that encourages impulse purchases.
Manage the complementarity between the physical store and digital services.
Analyse the catchment area to identify the strengths and weaknesses of direct competitors.
Implement in-store promotions or local marketing activities to generate foot traffic.
Ensure excellent customer service and handle complaints or disputes to maintain customer loyalty.
Further Studies
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Degrees and Certifications
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2026 intake are open from 1 March to 20 September 2026.
- Applications for the deferred January 2027 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Ce Campus Est Accessible Aux Personnes En Situation de handicap
Référent handicap
- Paris : (+33) 01 84 80 32 36
- Lyon : 04 28 01 99 10
- Email : contact@esuv-ecole.fr
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Career Opportunities
Store Manager
Department Manager
Flow / Store Logistics Manager
Drive Manager
Merchandiser
Network Coordinator
Customer Relations Manager
Shop Manager
Assistant Store Director
Programme
YEAR 1 AND YEAR 2
The REM programme in Year 1 and Year 2, designed to develop managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Economic Issues
Law – Moot Court
Business Management and Business Projects
Human Resources Administration
Management of Collaborative Tools
Management and Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Fundamentals of Corporate Compliance
Operational Management
Promotion and Enhancement of the Commercial Offer
Customer Relationship Development
Internship (Optional)
YEAR 3
The REM programme in the specialisation year is organised around two (2) components:
COMPONENT 1: SPECIALISATION SUBJECTS
Semester 1:
Quality Processes
Influencer Marketing
Stock and Inventory Management
Sustainability Regulations
Semester 2:
Labour Law and Ethical Constraints
Talent Acquisition 2.0 and Management
KPIs and Performance Analysis
Team Management
Internship (Mandatory)
COMPONENT 2: CERTIFICATION REQUIREMENTS
Validation of skills blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Our Training Organisation
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://esuv-ecole.fr/tarifs-et-financements/
